Sr. Product Designer · Intuit · San Diego, CA

Designing where human meets machine.

I build AI-powered tools that honor the expertise of the people who use them, from enterprise platforms to open-source public infrastructure.

Daniel
Baek.
Designer &
Co-creator.

I design through an AI-augmented workflow that accelerates exploration without compromising craft. I use modern tooling to move from problem framing to interactive prototypes quickly, then apply design judgment to shape the details that make products usable, trusted, and differentiated.

My focus is pushing industry-leading design techniques with the new technology now available: rapid concept branching, live co-creation with domain experts, and tighter build loops between design and engineering. The result is systems-level UX that lands in production faster and with higher quality.

Currently

Sr. Product Designer
Intuit Innovation

Focus

AI Systems
Human-in-the-Loop UX

Previously

Amazon
Deloitte Digital

Approach

AI-augmented design
System-level execution

Selected Work

04 Projects
Innovation · 2024–Present

01

Atlas
AI-Powered Workspace

Intuit · Innovation Team

A unified workspace where AI agents do the work and experts manage — the shift from operator to orchestrator. Built as a native app that connects to Slack, Outlook, IEP, and internal systems, powered by a framework any team can extend with .md expertise files.

Lead Product Designer

LeadDesigner on project
Agent‑FirstInteraction model
View Project
Platform Design · 2026

02

Service
Studio

Intuit · Expert Workspace Platform

A workspace where new expert services get fully defined before anyone builds them. A builder agent that already knows the platform drafts the service blueprint, previews it in Expert Workspace, and validates readiness across every craft — so services are assembled from shared parts instead of hand-built one at a time.

Product Designer · Concept, vision & prototype

2→nServices on the platform
Agent‑readyService definition
6Pieces, one spine
View Project
Startup · 2025–Present

03

ContxtIQ
Live Screening
Copilot

ContxtIQ · Startup

A desktop copilot that supports recruiters during live screening calls for script-based roles. Real-time AI grades candidate responses, surfaces contextual follow-ups, and answers questions on the fly — turning structured interviews into adaptive, evidence-backed conversations.

Chief Experience Officer · Full experience lead

LiveResponse grading
In-contextAI conversation
0→1End-to-end experience
View Project
Open Source · Global Law Enforcement

04

Digital
Evidence
Archive

Amazon

Led design of an open-source application used by global police agencies to store and manage digital evidence, from initial research through implementation. Produced wireframes, accessibility annotations, personas, and journey maps in close collaboration with engineering, TPMs, and domain experts in research and accessibility.

Lead Designer · Research to Delivery

GlobalPolice agency adoption
OpenSource release
WCAGAccessibility compliant
View Project

Let's
work
together.

Daniel.j.baek5@gmail.com

I'm always open to conversations about meaningful design work, especially at the intersection of AI, enterprise systems, and the humans who use them.